Business 2.0 magazine tells the story of an Internet company called Various. The company is not well known by itself, but their main project, AdultFriendFinder, is generating more dating traffic, than Match.com and Yahoo! Personals, major competitors in the field.
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Of all the dating sites Conru has launched–ones for Latinos, seniors, Asians, Jews, churchgoers–the biggest by far is AdultFriendFinder, which accounts for more than 60 percent of Various’s revenue. Conru says his privately held, 450-person company brings in well over $200 million in annual revenue, averaging 40 percent growth for the past nine years. With more than 35 million visitors in 2006 and 75,000 new users registering each day, AFF ranks among the 100 most popular sites in the United States.
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