alex.moskalyuk

Business Week has a detailed expose of Direct Revenue, “one of the fastest growing online media companies in the world” according to the company Web site, and a top spyware vendor, according to others. The article has some juicy details on the everyday workings of a spyware outlet (unsuspicious gullible PC users who install spyware apps are referred to as “trailer cash”), talks about the the business model and advertisers who funnel cash to Direct Revenue, and even mentions Direct Revenue’s anty-spyware achievements (the company’s installer blasted away competing spyware apps, so that the user’s computer wouldn’t be overwhelmed with redundant pop-ups).