To me, the new prime time is 9 a.m. to 5 p.m., because more people have access to a computer then.
That’s Mark Burnett, creator of wildly popular Survivor, Apprentice and Contender reality TV shows interviewed for a Washington Post article on the future of television.
And by the way, what’s up with MSNBC running an article titled The Future of Television every few months or so.
The 9 am – 5 pm “new primetime” schedule reminds me of another quote:
Don’t underestimate the “bored at work” market.
That’s Joshua Schachter of del.icio.us on January 2006 searchsig regarding fighting the right niche for a software startup company.
