I’ve been testing MeasureMap, a brand spanking new counter service from Adaptive Path, a Web consulting company in San Francisco that coined the term AJAX. Jeff Veen gave me an invite during the recent TechCrunch get-together, and MeasureMap was presented there as a counter service that as Webmaster-friendly as it gets.
It contains only the stuff that matters to most of the bloggers out there – data on unique visitors, incoming links, comments and post popularity.
MeasureMap requires the Webmaster to insert JavaScript one-liners into the blog source code, and they support all the major blogging platforms. However, instead of overpopulated and frequently meaningless lists of incoming referrers provided by AwStats and Webalizer, MeasureMap tries to extract some meaning from the incoming links. The Webmaster can always see which links are new, how many visitors they brought in, which outgoing links were followed from the blog (as far as I know, none of the server-based ISP-provided stats packages do this) and which search terms the visitors used when arriving at the site.
The Search Terms view allows the Webmaster to track the most popular search engines and most popular queries used to find the blog.
It’s hard to give a good review to a service that’s still in early beta, but overall MeasureMap tries to please the Webmaster and is one of the easiest tracking systems to use.
Just a quick question: is it possible to monitor more than one blog using only one account? It would be great if I could have a simple overview of the stats of all my blogs in just one screen.
I didn’t see the option to add a second URL there.