alex.moskalyuk

MSN Search is launching a user incentive program, where MSN searchers using www.msnsearchandwin.com start page can win dozens of prizes by clicking the appropriate ad from MSN Search that would appear in search results every once in a while. The lowest odds item includes AMC Entertainment card with odds of winning 1:100,000. MSN is improving on ideas of other incentive search engines, like Blingo, iWon and others to attract US Internet users to its search engine. Currently MSN’s market share in the US is estimated at 10.9%, significantly behind Google’s 48.8%. It was previously reported that Yahoo! Search also considered rewarding users with various incentives for using its search engines.