MySimon founder starts Become.com
Michael Yang, the founder of comparison shopping engine MySimon.com (currently property of CNET) is launching Become.com, a shopping search engine with a content twist. While most of the comparison shopping sites require merchants to register and pay up for being listed in customer search results, it looks like Become.com is simply indexing the products available on the Web and tries to link to relevant articles and buyer’s guides. So a search for 8 megapixel digital camera brings up some review sites (About.com, PC World) as well as shopping sites where the product can be purchased.