NYT on Netflix business history

The New York Times profiles Netflix, a company that pioneered subscription-based DVD plans where a disc is sent via postal service and no late fee is charged. It describes the company from May 1998, when it originally launched the Web site as a DVD-by-mail rental service (with late fees). Interesting factoids: Netflix operates 30 centers around the country and 11% of San Francisco residents subscribe to the service. Turns out, the company is not really afraid of Blockbuster, Wal-mart and Amazon moving into their markets, but they do consider on-demand Internet-download services to be a threat to their business model.

Posted in Netflix at February 22nd, 2005. Trackback URI: trackback

One Response to “NYT on Netflix business history”

  1. February 23rd, 2005 at 8:32 am #Boris

    last company report was the San Fracisco Bay area
    had a 9% penetration at end of ‘04. where does
    the 11% figure orginate ?

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