Startup2Startup dinner with Jeffrey Veen

Jeffrey Veen of Adaptive Path, MeasureMap, and now Google Analytics spoke at Startup2Startup dinner tonight. He covered startup design, and had a pretty good strategy as well as warnings. One of the warnings he had was on the current trend of copying the leader of the pack, the way you see iPhone UI replicated in newer models from Samsung and LG. Without real knowledge and understanding of why certain features are there it’s very hard to get the product right, even if the outer shell looks very similar to the successful competitor’s product.

A lot of the copying has to do with the cargo cult of the believing that if you have the right components of somebody else’s successful design in place, you’ll get the core of the product right as well, or at least fool the users into treating your product with the same respect as competitors’.

Veen also discussed the creative process behind WikiRank, his brand new, and yet unlaunched, project. Process might be a strong word for the strategy of rapid prototyping, which is not that expensive to do nowadays with Web products. Instead of spending time on designer mocks in high resolution, where people get distracted into discussing the qualities of the graphic design, focus on building wireframes and core pages, iterate as necessary, perhaps with pair coding of one person doing the front-end, and another one building out the model on the back-end.

Recommendations for testing on the budget? Projects like UserTesting.com are pretty effective with getting the users to your site, and getting the videos back to you, so you can test out feature by feature, and do things like A/B testing in pretty short time spans. Inviting the users in person via Craigslist and paying them in gift cards also worked out, but don’t have designers in the same room, as they get emotionally attached to the tested product.

The video of this talk is not (yet) available. Dave McClure might announce when it gets posted, but if you never heard Jeffrey Veen presented, here’s a fairly recent video of his talk from UX Week conference.

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Why thinking in analogies is dangerous

There’s a provocative article in the October issue of Fast Company magazine that’s adapted from the book Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Burns. In it, the author explores the process of creativity by analyzing the brain activity that’s happening when a truly creative or inventive thought hits the brain. Some bad news:

  1. Offsites and scheduled brainstorms are ineffective, as the brain has time to prepare, and it becomes a routine procedure.
  2. Analogies are brain’s shortcuts designed to avoid creative process.

The second point is the most interesting. Lazy by nature, human brain prefers to use analogies instead of starting a hardcore creative thinking session. Analogies are fast and convenient, the brain knows how to deal with them, and hence always tries to use them up before coming up with anything truly original.

Fortunately, the networks that govern both perception and imagination can be reprogrammed. By deploying your attention differently, the frontal cortex, which contains rules for decision making, can reconfigure neural networks so that you can see things that you didn’t see before. You need a novel stimulus — either a new piece of information or an unfamiliar environment – to jolt attentional systems awake. The more radical the change, the greater the likelihood of fresh insights.

The article (I haven’t read the book) then lists a few examples of innovative processes that happened outside of the usual environments, thus leading to striking discoveries.

It seems that software engineering, an occupation that is usually connected with creative spark among most observers, is most of the time an exercise of relying on analogies. When you’re in college, you go through data structures and algorithms course, which teaches the generally accepted ways of running a queue or generating a number of permutations from a set of numbers. Later on, in the field, we frequently refer to design patterns, frameworks or best practices to bring previously acquired analogies into the new project we’re working on.

Analogy usage is incentivized – most of the software engineers would expect higher pay for more years of experience, which implies either a better ability to project analogies onto existing project (senior engineers which code faster) or a wider exposure to various projects in the past (senior engineers who have architectural knowledge about a variety of projects).

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Malcolm Gladwell on Outliers

I like Malcolm Gladwell, but after reading Blink I found that his ideas, usually written out in hundred-page books, can be summed up in a few paragraphs. So if you’re looking for a short summary of his new book, Outliers: The Story of Success, look no further than the excerpt published in this week’s Guardian. In a nutshell, someone practicing a certain craft (computer programming, violin, sports) for more than 10,000 hours  becomes do adept at it, that we mistakenly look for some innate abilities and call it talent.

There’s also the element of sheer luck of being at the right place at the right time that amounts to success – Bill Gates with access to computer programming resources and kits at an early age had a certain advantage over someone in Africa, who perhaps had the same business acumen, but did not have the resources readily accessible to become one of the world’s wealthiest businessmen. There’s an interview with Gladwell on CNN Money:

Bill Gates has this utterly extraordinary series of opportunities. When he’s 13, it’s 1969. He shows up at his private school in Seattle, and they have a computer room with a teletype machine that is hooked up to a mainframe downtown. Anyone who was playing on the teletype machine could do real-time programming. Ninety-nine percent of the universities in America in 1969 did not have that.

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Startup2Startup dinner with Automattic

Matt Mullenweg and Toni Schneider of Automattic spoke today at Startup2Startup dinner in Palo Alto. Automattic runs this interesting model, where WordPress as software is distributed for free under GPL, but WordPress as hosting service is a freemium product. They charge users of the hosted service for some optional extra features, but do not insist on it. They also display occasional ads on hosted free blogs, as Toni Schneider put it, to the users who are likely to click on them – IE readers arriving from search engines.

Some takeaways:

  1. Matt is a great supporter of GPL. Not only from philosophical standpoint, but from practical – it requires people to contribute back, and hence build community.
  2. Don’t hire all the contributors, once you have the company started. This will ruin the community effect, as evidenced by MySQL. You also gain outside perspecives by having contributors working for different companies.
  3. By open-sourcing the founders effectively lose the iron grip. Even people who have commit access now have to go through a discussion in bug system.
  4. WordPress benefits greatly fro having all the developers work from home. More time spent with families, more efficient developers, who can take an after-lunch nap. The company is run via IRC channel.
  5. Automattic will even help you with scaling, if you’re a large organization adopting WordPress. You’re unlikely to surpass their scale, and they’ve been where you’re now, so they know what works for scaling out.
  6. Personal relationships matter a lot. So Automattic still has twice-a-year meetings of the entire team. Early developers were all people Matt knew personally – personal connections help out a great bit in a virtual organization.
  7. WordPress really started taking off as open source project with introduction of plugins and themes. It’s easy to develop both, and most of the WordPress installations run roughly 5 plugins, and it’s long-tailish.
  8. WordPress as a project did not do a good job early on maintaining the directlory of plugins and themes. After opening up SVN for plugin developers, the plugin directory got traction. Designers did not quite catch on to SVN, so Automattic had to provide a way to drop a zip file onto the site.

Thanks to Dave for organizing all this, and I specifically liked the after-dinner table discussion. It’s very structured – 8-10 people at a dinner table, a few VCs, a few entrepreneurs, a few random people, and a moderator. Moderator comes to the dinner with discussion points prepared, and ensures each guest has a chance to speak. After all the structured discussion is out of the way, it’s time for anybody at the table to ask any question, which some entrepreneurs used to gauge interest in their startups and gain feedback on business models.

The dinner table discussions are off the record, so can’t blog about those, but there were some pretty interesting companies – mjam, Get Satisfaction, and others.

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Book review: 13 things that don’t make sense by Michael Brooks

13 things that dont make sense 13 things that don’t make sense by Michael Brooks is a pretty interesting look into the world of scientific discoveries, or lack thereof. Because, you see, there are quite a few commonplace things that we take for granted, but cannot quite explain from the scientific point of view. Sure, you’ll say, it must be some extra-hard scientific stuff, a formula understandable only by an army of advanced PhDs who spend their lives figuring out these ultra-complicated tasks.

Well, not quite. It turns out that life itself is quite a mystery from the scientific point of view.

  1. Life. In theory life in the universe appeared when electric currents went through the masses of hydrogen, ammonia, water and methane, therefore creating something animate out of a set of inanimate chemicals. In practice, for a few decades the scientists have been trying to achieve a similar effect on a smaller scale, but so far no one has been able to produce the Holy Grail – turning something lifeless into something that is actually live, such as a single-cell organism. The life itself, it seems, is a scientific anomaly that should not happen in this Universe according to the existing laws of chemistry.
  2. Death. You’ve heard it before: two things you cannot avoid in life are death and taxes. Well, this is a very human-centric view of things, as it turns out there’s a variety of species (most of them vertebrates) that only get better with age. Some turtles, it seems, only get healthier and produce more children with age. Moreover, scientists are aware only of non-natural causes of their deaths – being run over by a truck or attacked by a bird. Are those turtles immortal, or are we observing just a small stage of their lifecycles (which could eclipse ours by generations)?
  3. Dark matter. It’s not embarrassing for scientists to admit they don’t know something. After all, there are plenty of little details that remain unknown in many branches of science. So not knowing what constitutes dark matter would be an acceptable excuse, if it weren’t for the fact that dark matter comprises 96% of the Universe. We know that the Universe keeps expanding, but we cannot quite describe how and what happens to the space that used to be compacted previously. Dark matter is the giant elephant in the room in discussions related to astronomy or physics – we don’t know what it is, we’ve never seen it, and only infer its existence, yet roughly speaking it’s a major ingredient in the Universe we live in.
  4. Varying constants. Physical constants are warm and fuzzy. We don’t know why they have the value they have, but we always substitute them into our equations and formulas, relying on decades of scientific research behind us, and the fact that they are, well, constants. However, there’s a fairly determined group of scientists that is looking into certain scientific constants and finding that their values have changed as the Universe aged. Determined might be an understatement, as anyone willing to travel to Gabon and mess with uranium there is certainly dedicated. What they’re finding is that the constants describing nuclear reactions were different two billion years ago compared to current constants.
  5. Newton’s inverse square law. In 1994 scientists at Los Alamos National Laboratory figured out they had a bug with Pioneer probes. Contrary to the Newton’s inverse square law, the Pioneers were drifting off course. They hired Slava Turyshev out of Jet Propulsion Lab to investigate the small bug, which was most likely to blame on some contamination or error in Pioneer design. 14 years later the bug still stands unresolved. Together with NASA the scientists have gone through heaps of papers figuring out what could go wrong, and the answer is still up in the air. If unresolved, the Pioneer trajectory might become the first evidence that it’s time to rethink Newton’s inverse square law.
  6. Homeopathy. When it works, you hear all about it. Homeopathy is almost like religion, in the sense that it attracts either staunch believers, or extreme sceptics. The idea of diluting a certain ingredient with copious amounts of water doesn’t sit well with the majority of chemists, who point out that such small proportions call for a chance of the entire solution being water. Nevertheless, in Brooks’ book there’s an attempt at the explanation of what might be causing homeopathic effect – changes in molecular structure of water depending on the chemicals that it’s been in contact with, even if the chemicals have been filtered out. However, it’s still an attempt at best, since the scientific experiments that do achieve positive results are generally not reproducible.
  7. Placebo effect. Perhaps related to the previous thing we don’t understand, placebo effect has some interesting features. The patient knowing or suspecting that they might be receiving a placebo behaves differently than those without any knowledge. Are we comforted by the sight of people in white robes and our local pharmacist dealing out the regular dose of medication? Or does body start producing entirely different set of hormones with mind suspecting that the recovery process is near. Placebo, if figured out, might become a huge money saver with the current drug prices, and hence attracts scientific research. The only thing missing? A definitive conclusion on the placebo effect.
  8. Free will. A certain amount of human ideology rests on the idea of free will. So the idea of the body just reacting to some responses outside of the brain is uncomfortable. But picture this. You’re in bed, it’s time to get up, yet you want to spend a few more minutes in bed. Your conscious mind is sending the signals for the body to get vertical, and yet at some point, probably between the thoughts of pending shower and commute to work, you get up. The final decision done by something unconscious, something you don’t really have control over. While your conscious mind can submit an application to this unknown organ and request something happening, the body movements and behavior are triggered by something that is still largely unknown for science.
  9. Cold fusion. It became one of the most ridiculous scientific ideas to get associated with, and no scientist would touch it nowadays with a 40-foot pole, since it brings the stigma. However, as some point out, peer pressure is pathway to missing out on some potential innovations in the field. What’s currently reproducible is the effect of cold fusion on a plastic called CR39. Placed by a piece of depleted uranium, CR39 shows similar patterns of radiation as placed into a cold fusion experiment.
  10. Life on Mars. The Viking probes were declared to contain no evidence of life on Mars. The only person in the room who disagreed with the announcement was a bacteriological researcher, who came up with a clever idea of detecting life (fart reference coming soon). By adding radioactive isotopes to the nutrients fed into the foreign soil, the researchers would get any evidence of carbon-based life to produce gas (there it is), and by the virtue of having the food injected with isotopes, the Geiger counter would go ballistic, and hence you could validate existence of life in the soil, even if other tests came negative.
  11. WOW signal. One would argue that scientists at SETI (Search for Extra-Terrestrial Intelligence) have a pretty monotonous job. They’re waiting for a signal on 1420 MHz frequency. Why 1420? That’s the frequency of hydrogen, the most prevalent element in the Universe, so hopefully those extra-terrestrials will arrive at the same idea when sending the signal. So far no signal has arrived. Except on August 15th, 1977, when the signal came. It was very distinct, and caused Jerry Ehman to write "Wow!" on the margin of the printout. The signal never repeated, and the SETI folks have not heard anything similar since then.
  12. Mimivirus is an interesting virus that does not seem to affect humans, except for the unique cases, when it actually does. It’s the virus that fight cancer cells among others, and hence draws a great deal of research attention.
  13. Sex. If you’ve read this far, here’s a bonus entry. Yes, sex is one of those things that scientists do not quite understand (insert a proper nerd joke here). Looking at overall picture, the animal kingdom provides a great variety of alternative means of reproduction, that are much more efficient as far as number of offspring and the quality of gene preservation. A number of reptiles and fish are all-female or all-unisex species, copying themselves for the purposes of reproduction. Moreover, a number of species, like water fleas, can reproduce either sexually or asexually. You’d think that the species produced through asexual reproduction would be somehow inferior to the ones that appeared as a result of a sexual act, but there’s no solid scientific data to prove that or the opposite. What remains enigmatic is that if asexual reproduction would provide you with 2x the population compared to sexual (and that leaves out the time and energy spent on finding a mate, taking her to dinners and consequent ring shopping), why didn’t the entire animal world switch to asexual, as it’s obviously a more efficient process.
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