Product positioning ouch

From Netflix description of Another Cinderella Story:

Another Cinderella Story

The official description mentions “dropping her iPod”, while in the movie it’s clearly Zune. Emphasized a few times by characters referring to the player as “Whose Zune is it?”, “What’s in your Zune playlist, girl?”, etc. Can imagine there were some calls between the producers and Zune product placement team.

Posted Wednesday, April 8th, 2009 under News.

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