Yet another e-mail arrives in your inbox with threatening DONOTREPLY e-mail address in the From: field. According to Cingular, I am also supposed to filter out this e-mail to make sure it doesn’t get blocked by GMail’s anti-spam.
Most likely my innocent inquiry about the bill I received is forwarded to some ticketing system, where it will just duly wait its turn in the queue. Most likely there’s a ticket number assigned to it, and most likely I will be asked to provide some additional information regarding my request. I will probably be asked to go to the ticketing system page, and depending on the level of integration might be asked to create another account or use my cingular.com login.
All of which could be eliminated if instead of DONOTREPLY you accepted a reply email. The fact that I replied to it most likely signifies that the subject is going to look like Re: Ticket #1234567890, which would allow you to append the text of the e-mail to the ticket queue and increase efficiency on both ends.
Corporate day dreaming in startup world