YouTube acquisition sets Google as #2 in worldwide unique visits
USA Today points out that by acquiring YouTube with its unique audience Google is bound to cement itself as #2 Web company in the world. The company actually reached that point last month, according to comScore data, but next year both comScore and NetRatings plan to consider both YouTube and Google traffic belonging to the same company. #1 in unique visits is still Microsoft with its variety of microsoft.com, msn.com, live.com and passport.net domains. So is more or less permanent #2 position a big deal for Google?
Google taking the No. 2 spot in worldwide traffic “is a big deal,” Sullivan says. “Google’s critics say the company is a one-trick pony, and is focused too much on just search. This just shows how powerful search is.”